Happy Thanksgiving everyone! We are sure thankful for the companies we have worked with this year and are looking forward to those we will work with next year! As Christmas and the new year come racing around the corner, we want to see businesses stay ahead of the curve when it comes to video marketing in 2024. As of 2023, 91% of businesses use video as a marketing tool and this number will only rise in the year to come.

So, what will the emerging video marketing trends be next year and how can your business get ahead of the curve?

Great question! We are diving into part two of the future of video marketing in 2024 and how your company can use this knowledge to get ahead and stay ahead! And if you missed last week’s post, you’ll definitely want to go back and read through it!

Vertical Video Optimization

Vertical videos are no longer a format to overlook. With the prevalence of mobile viewing, especially on platforms like Instagram, TikTok, and the rise in YouTube Shorts, optimizing for vertical format ensures your content is easily consumable on the go. 2024 will only continue to see more apps and platforms using vertical videos.

User-generated Content and Community Building

User-generated content (UGC) is a powerful tool. People trust people more than brands. Often someone’s purchase history is influenced by those they follow or look to for advice. This is why it’s crucial to focus on personal testimony videos. Encourage your audience to share their experiences and stories related to your brand. You could do this by asking, holding a contest, or paying creators to film and review your products. This not only fosters a sense of community but also serves as authentic testimonials.

Influencer Collaboration and Brand Partnerships

Teaming up with influencers and other brands can exponentially expand your reach. Co-created content feels genuine and reaches a wider audience, driving engagement and brand recognition. 2024 will see an increase in influencer engagement. Focusing on harnessing the power of micro influencers will be a great way to start out 2024. They tend to have niche followers and a larger percentage of loyal followers. Using these influencers to create personal content helps spread the word. Macro influencers are great for using in commercials or company ads. Since they are already trusted in their niche and well-known, videos they are in have a high likelihood of peaking audience interest and driving sales.

360-degree Videos and Immersive Experiences

Imagine allowing your audience to explore every angle of your content. 360-degree videos provide an entirely new level of interactivity. Currently, we are seeing the 360 camera be used for a variety of marketing pieces. From virtual tours to immersive storytelling, this trend is set to captivate audiences in 2024. There are a variety of types of 360 cameras. High end 360 cameras are great for tours, walkthroughs or videos that will be viewed in high definition. The lower end 360 cameras are a great item to have on a tripod for BTS footage on set, in the office, or anywhere large amounts of action take place. With so many angles, one video can amount to countless pieces of content. Being ahead of the curve in 2024 means investing in a 360 camera and/or a video production company who utilizes one.

Video SEO and Discoverability

Optimizing your videos for search engines is crucial. Proper metadata, tags, and descriptions can significantly improve your video’s discoverability, ensuring it reaches the right audience. With data at our fingertips growing daily, 2024 will be a year of target video marketing. However, maximizing SEO doesn’t start after the video is ready to post. Discoverability is necessary to consider in the conception phase of videos. This is where hiring a video marketing company that staffs or works closely with a creative director becomes important. A good idea is the first start to maximizing viewership and generating a profitable campaign.

Ethical Considerations and Transparency

Ethics in video marketing are non-negotiable. Transparency about sponsored content and adherence to ethical practices builds trust with your audience. People care about people who care. 2023 saw an increase in ethics and transparency and 2024 will continue down this path. This is also something to consider when hiring a video production company. Not all companies hold the same philosophies and choosing to work with the one that aligns with your business can make all the difference in effective communication and video execution. You’re not just hiring a video guy with a camera, you’re hiring an artist who either gets the vision or doesn’t. Teaming up with a video team who sees you as more than “just another client” and wants to help you build your company ethically is worth the investment.

As we wrap up part two of this exploration into the dynamic world of video marketing trends for 2024, it’s clear the landscape is evolving quickly. From the immersive experiences of 360-degree videos to the power of user-generated content and influencer collaborations, the possibilities are vast. The rise of ethical considerations and transparency signals a positive shift towards more conscientious video marketing. In the coming year, optimizing for search engines and ensuring ethical practices will be crucial. As you gear up for 2024, remember, it’s not just about hiring a video production company; it’s about finding partners who share your values, understand your vision, and are dedicated to helping you build your brand ethically. Here’s to YOUR year of innovative video marketing and meaningful connections!

And if you missed part one, check out our last post!