With November over half way done, we’ll blink and it’ll be Christmas and then New Years. As we look ahead to 2024, it’s crucial for businesses to stay ahead of the curve when it comes to video marketing. As of 2023, 91% of businesses use video as a marketing tool and this number will only rise next year. So the obvious question is what will the emerging video marketing trends be next year and how can your business get ahead of the curve?

Short-form Video Dominance

Short-form videos, those bite-sized snippets of content, are taking center stage. Platforms like TikTok, Instagram Reels, Pinterest, and YouTube Shorts have demonstrated themselves to be hotspots for reaching a wide audience in 2023 and this certainly won’t change going into 2024. Even Snapchat is making a comeback. While attention spans seem to be shortening, these platforms provide a powerful way to capture viewers’ interest and persuade them. We will be going into more detail on how you can use each platform’s video features for your business in future blogs.

Interactive and Shoppable Videos

The future of video marketing is interactive. Imagine a video where viewers can engage directly, clicking, swiping, and exploring products in real time. This trend is happening now and only gaining in popularity. By adding swipe up links or clickable links onto a video, this immersive shopping experience blurs the lines between content and commerce.

AR and VR Integration

Augmented Reality (AR) and Virtual Reality (VR) are set to revolutionize video marketing. From video games to college campus tours, AR and VR are taking off. While AR & VR integration – such as the Metaverse – were pushed this year and didn’t quite take off, it is a reality ahead of us to consider, and better to be ahead of the shift than behind it. These technologies can transport viewers into entirely new worlds, creating immersive brand experiences. From virtual showrooms to interactive storytelling, AR and VR are redefining engagement, subliminal marketing, and the power of video for marketing.

Personalization and Data-driven Content

In 2024, personalization will be more than just a buzzword. It’s about tailoring video content to specific audience segments. Utilizing data insights allows for a deeper understanding of viewers’ preferences, ensuring your videos resonate on a personal level. Companies and businesses who hone in on their avatars, know how to specify ads, and use video to market directly, will be at an advantage in the 2023 Christmas season and have a leg up going into quarter 1 of 2024.

Live Streaming and Real-time Engagement

Live streaming is a 2020 trend that’s here to stay. It offers a unique opportunity to connect with your audience in real time. Whether it’s behind-the-scenes looks, Q&A sessions, or product launches, live videos create an authentic and interactive experience. Most people would use their phone for this, but having a video production company come in to light, set up, and help stream can provide viewers with a better experience and subliminally raise the brand’s value in their minds. You’ve heard the saying, “dress for the job you want, not the one job you have.” This is true in video as well. Market to the customer you want, not the one you have. Your video marketing is an extension of your brand. If it doesn’t match your target client or fit your brand’s philosophy, you will be potentially missing out on building your brand and bringing in customers who value your company.

AI-powered Production and Editing

Artificial Intelligence is becoming a game-changer in video production. It streamlines processes, from automated editing to scene recognition. This not only saves time but also enhances the quality of the final product. Whether it’s social clips or a business documentary, hiring a video production company who knows how to use AI AND is effectively integrating it into their business is crucial. The faster the video team works, the faster your company can put out content to match trends and create new ones, along with creating timeless video marketing pieces in a rapid manner.

2024 promises to be an exciting year for video marketing. Embracing these trends and heeding these tips will not only keep you ahead of the curve but also create meaningful connections with your audience. From short-form videos to immersive experiences, the possibilities are endless. So as you gear up for the New Year, let your video marketing strategy lead you to success.

Want more tips on the future of video marketing in 2024? Stay tuned for next week’s blog when we go into detail on six more ways your company can be using video to market itself next year.