Video marketing is a versatile and engaging format for businesses to reach their audience through the use of video content. It allows companies to promote or inform their audiences about their brand and products in a way other marketing techniques simply can’t AND it’s an essential tool for businesses looking to succeed in 2023!

Brands can use video across a variety of digital channels and formats, including their own website, social media marketing, programmatic advertising, and more.

In this article, we’ll explore what video marketing is, why it’s important, and how your business can use it to increase brand awareness, drive engagement, and ultimately, boost your bottom line.

What is Video Marketing?

At its core, video marketing is the use of video to promote your business, product or service. It involves creating and sharing videos to provide value to your target audience — whether it’s through educational, entertaining or inspiring content. Video marketing can take many forms, from explainer videos and product demos to social media stories and live streaming events to quick clips for socials.

Here is an example of a couple “quick clips” StoryKing Studios gathered for The Mark, a restaurant in Bakersfield, California.

Why is Video Marketing Important in 2023?

The rise of digital technologies has transformed the way businesses communicate with their customers, and video has become a crucial element of this communication. Video marketing offers several benefits other marketing techniques simply can’t match. Here are just a few reasons why video marketing is so important in 2023:

1. Increased Engagement: Videos are highly engaging and are more likely to be shared and liked on social media than other forms of content. According to a recent study, videos on social media generate 1200% more shares than images and text combined and using video in a email marketing leads to a 200-300% conversion rate.

2. Improved SEO: Videos can help improve your website’s search engine rankings. Google and other search engines prioritize websites with video content, making it more likely that your business will be found online.

3. Enhanced Brand Awareness: Videos can help increase your brand’s visibility and recognition. When people watch your videos, they become more familiar with your brand, and are more likely to remember you when it comes time to make a purchase.

4. Higher Conversion Rates: Videos can help increase your conversion rates, as people are more likely to make a purchase after watching a video about a product or service.

How Your Business Can Use Video Marketing in 2023

Now that you know why video marketing is so important in 2023, let’s explore how your business can use it to achieve your goals.

1. Create Engaging Content

To create engaging content, you need to understand your target audience and what they want to see. Once you have identified your target audience, you then create targeted videos that provide value to them. This could be educational content, product demos, or behind-the-scenes footage that gives your audience a glimpse into your business.

2. Optimize for SEO

To optimize your videos for SEO, you need to create high-quality content optimized for keywords and meta tags. Make sure to include relevant keywords in your video title, description, and tags. You should also transcribe your video and include the transcript on your website to make it more accessible to search engines.

3. Leverage Social Media

Social media is a powerful tool for promoting your videos and reaching a wider audience. Make sure to share your videos on your social media channels, and use social media ads to target your videos to your ideal audience.

4. Analyze Your Results

To get the most out of your video marketing efforts, you need to analyze your results and make adjustments as needed. Use analytics tools to track the performance of your videos, and make changes based on what’s working and what’s not.

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Back to our earlier example: The Mark used all of the clips we created for their social medias, website, ads, etc. The clips were also used to create a great promotional video! (below)

Takeaways

What do you need to remember:

• Video marketing is an essential tool for businesses looking to succeed in 2023.

• Video offers several benefits, including increased engagement, improved SEO, enhanced brand awareness, and higher conversion rates.

• By creating engaging content video content, optimizing for SEO, leveraging social media, and analyzing your results, your business can use video marketing to achieve its goals and stay ahead of the competition.